Between heterogenesis and the market: Olympic Barbies, Pitboys and Cyborgs

“Barbies Olímpicas”, Pitboys e Cyborgs

Authors

  • Sandra Maria Lúcia Pereira Gonçalves Fabico/UFRGS

Keywords:

Body. Media. Technology. Cyborg.

Abstract

The article is a reflection about questions corresponding to the modern being, who with the body performances has a way to produce their own identity. It starts from the definition of the body as mutant; mutations proposed by techno science. Differently from moderns bodies, today they are subjected to many identifications through life, proportioned, majority, by the media. Brazil suffers a "miscegenation": the body, among techno science, on the fashion's flow disseminated via media, mixed with technological equipment, to prosthesis. The announced woman by the media does not fit into the concept of morenidade, she is Barbie. Then rises as counterpart to this female model, a male model, called Pitboy. Both of them looking for the perfect body, they turn into hybrids between organism and machine, or cyborgs. Different authors participate on the board to be exposed.

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Author Biography

Sandra Maria Lúcia Pereira Gonçalves, Fabico/UFRGS

Professora doutora, Adjunto IV, do Departamento de Comunicação da Faculdade de Biblioteconomia e Comunicação da Universidade Federal do Rio Grande do Sul, Porto Alegre, Brasil. Graduação em Comunicação Visual pela Escola de Belas-Artes, Universidade Federal do Rio de Janeiro. Mestrado e doutorado em Comunicação e Cultura, Escola de Comunicação, Universidade Federal do Rio de Janeiro. Pesquisadora e Fotodocumentarista.

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Published

2014-07-14

How to Cite

Pereira Gonçalves, S. M. L. “Between Heterogenesis and the Market: Olympic Barbies, Pitboys and Cyborgs: ‘Barbies Olímpicas’, Pitboys E Cyborgs”. Intexto, no. 30, July 2014, pp. 150-65, https://seer.ufrgs.br/index.php/intexto/article/view/39532.

Issue

No. 30 (2014)

Section

Articles

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