Memes as technoimages: a discussion in light of Vilém Flusser’s ideas
DOI:
https://doi.org/10.19132/1807-8583202051.259-268Keywords:
Iconoclasm. Technical image. Language games. Artificial memory. Imagination.Abstract
Vilém Flusser’s contribution to the emergence of new communicational epistemologies is suggested as a horizon for the definition of an iconomy, or theory of the economic value of images under Anthropocene audiovisual capitalism. The support for this approximation comes from the Flusserian critique of the society of the spectacle and of the fetishization of icons in his text entitled Iconoclastia (‘Iconoclasm’) as well as in his writings of open philosophical fiction dealing with thinking through image games in which flow, liquidity, malleability and intelligent adaptability come to the fore as digital oceanic allegories. It is time to appreciate the images used by Flusser as a reference for a new theory of value that will overcome the binary instrumental rationality that causes radical polarities between utilitarian and materialist economic thought.
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