Limited or Powerful Effects? A Review of Research on the Effects of Campaign Communications in Mexico

Abstract

Research on the effects of political communications in Mexico has experienced a significant progress over the past decades. Several studies from political science and communication studies have made significant contributions to the literature on media and campaigns effects in new democracies, with Mexico as a case study. This paper explores the findings of a number of studies on the effects of campaign communications in presidential elections on political learning, political culture and political behavior of Mexicans, also pointing out areas in which research is still scarce.