The Glamorous Life of a Star of Journalism: how women’s magazines represent the diva Fátima Bernardes
Keywords:
Journalism. Discourse. Myth. Jornal Nacional.Abstract
This article is part of a research about the image of two anchorpersons of Jornal Nacional (National News), Fátima Bernardes and William Bonner, instituted by the media discourse. We started out from the supposition that the glamourization of the couples private life is a strategy that permits Jornal Nacional to maintain itself, in principle, far from the national tendency of incorporating the show aesthetics to the telejournals - without letting go, nevetheless, of an identification component with the public. We have analysed the texts of two womens magazines that bring Bernardes on the first page, locating the discoursive marks that institute the sense of a star that gets the stature of a myth: the model of a mother, woman and professional, to be copied and envied.Downloads
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Copyright (c) 2004 Marcia Benetti Machado, Sean Hagen
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