E-PRODUCTS AND BEHAVIORAL VARIABLES AS DETERMINANTS OF VIRTUAL RETAIL SHOPPING: A STUDY OF BRAZILIAN CONSUMERS

Authors

  • Cláudia Maria Carvalho Miranda Universidade de Fortaleza - Fortaleza, CE
  • Danielle Miranda de Oliveira Arruda Universidade de Fortaleza - Fortaleza, CE

Keywords:

E-Products, Consumer Behavior, E-Commerce, Internet,

Abstract

This descriptive research aimed, by using answers obtained from 368 Brazilian users, to identify the main products consumed as well as the behavioral variables that are determinant in decision-making regarding virtual retail shopping. For convenience, non-probalistic methodology was used, whose data was collected by means of a questionnaire designed in HTML and hosted at the site www.pesquisams.hpg.com.br, from 8 to 28 October, 2001. Results demonstrated that scientific books and articles, followed by CDs and informatics goods, were the most searched-for products. Convenience was pointed as the main variable influencing virtual shopping; preference for the real shop represented the main giving-up variable, and the choice of not buying without seeing and feeling the product was the most important influence factor for those who do not use this resource for shopping.

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Published

2013-09-10

How to Cite

Maria Carvalho Miranda, C., & Miranda de Oliveira Arruda, D. (2013). E-PRODUCTS AND BEHAVIORAL VARIABLES AS DETERMINANTS OF VIRTUAL RETAIL SHOPPING: A STUDY OF BRAZILIAN CONSUMERS. Electronic Review of Administration, 10(1). Retrieved from https://seer.ufrgs.br/index.php/read/article/view/42552

Issue

Vol. 10 No. 1 (2004): Edição 37 - jan/fev 2004

Section

Articles

License

 

The author holds authorship rights, and authorizes REAd to publish the article on its website or in printed editions, not implying the payment of copyright or any other fee to the authors, and certifies that this article has not been published, to date, in any Brazilian journal.