Vol. 18 No. 1 (2012): Edição 71 - jan/abr 2012

Edição originalmente publicada no site antigo da revista, em janeiro/abril 2012.

Published: 2013-04-05

Articles

RETHINKING QUESTIONS ABOUT CHANGE, AFFECTION AND RESISTANCE IN IS IMPLEMENTATION

Maria Amelia de Mesquita Fetzner, Henrique Mello Rodrigues de Freitas

1-26
- PDF (Português (Brasil))
TRAINING NEEDS AND WORK MOTIVATION: ANALYSIS OF THE RELATIONSHIP

Gisela Gomes da Silva, Pedro Paulo Murce Meneses

27-62
- PDF (Português (Brasil))
YOUNG AND SENIORS TOP MANAGERS: CONFLICTS AND COMPLEMENTARITIES

Gustavo Simão Lima, Antônio Carvalho Neto, Betania Tanure

63-96
- PDF (Português (Brasil))
AN ANALYSIS OF THE KEY ELEMENTS INFLUENCING THE DECISION TO PURCHASE PRIVATE LABEL PRODUCTS IN SUPERMARKETS

Lúcia Aparecida da Silva, Edgard Monforte Merlo, Marcelo Seido Nagano

97-129
- PDF (Português (Brasil))
HEDONIC AND UTILITARIAN SHOPPING VALUES: ANTECEDENTS AND RELATIONSHIP WITH RETAIL OUTCOMES

José Mauro da Costa Hernandez, João Marques Teixeira

130-160
- PDF (Português (Brasil))
THE LEARNING PROCESS IN HORIZONTAL NETWORKS OF THE AGRIBUSINESS RETAIL CHAIN: AN ANALYSIS FROM THE STRATEGIES, METHODS AND EVOLUTIVE STAGES PERSPECTIVE

Vânia de Fátima Barros Estivalete, Eugênio Ávila Pedrozo, Heron Sérgio Moreira Begnis

161-190
- PDF (Português (Brasil))
STRATEGIC MANAGEMENT OF PUBLIC RESOURCES: EVALUATION OF THE RESTRICTIVE VARIABLES TO THE EFFECTIVENESS IN THE EXECUTION OF THE FAMILY HEALTH PROGRAM

José Moreira da Silva Neto, Ricardo Plácido Ribeiro

191-210
- PDF (Português (Brasil))

Case Studies

ANALISYS OF STRATEGIC ADAPTATION PROCESS OF A SUGGAR CANE BRANDY COMPANY PRODUCER UNDER THE LIGHT OF INSTITUTIONAL THEORY AND RESOUR-BASED VIEW

Antonio Rodrigues Neto, Lucia Santana de Freitas

211-241
- PDF (Português (Brasil))
INTERNATIONALIZATION OF THE TECHNOLOGICAL RESEARCH INSTITUTES

Fabiano Manfio, João Carlos da Cunha

242-271
- PDF (Português (Brasil))

Teachings Case

OURO FINO SAÚDE ANIMAL CASE

Bernardo Hauch Ribeiro de Castro

272-289
- PDF (Português (Brasil))