ORGANIZATIONAL CULTURE IN THE HYGIENE AND BEAUTY SECTOR: A CASE STUDY

Authors

  • Wagner Peixoto de Paiva Universidade de São Paulo - São Paulo, SP
  • Jáder dos Reis Sampaio Universidade Federal de Minas Gerais - Belo Horizonte, MG

Keywords:

Organizational Culture, Hygiene and Beauty Sector, Case Study,

Abstract

Although the importance of the Hygiene and Beauty sector to Brazilian Economy, there are not many studies addressing the organizational culture of the sector’s companies. This paper reports a case study of a medium-sized company where cultural and managerial patterns are analyzed, as well as their relations with the structural and strategic changes necessary to keep pace with the highly competitive dynamics of the sector.

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Published

2013-09-12

How to Cite

Peixoto de Paiva, W., & dos Reis Sampaio, J. (2013). ORGANIZATIONAL CULTURE IN THE HYGIENE AND BEAUTY SECTOR: A CASE STUDY. Electronic Review of Administration, 9(5). Retrieved from https://seer.ufrgs.br/index.php/read/article/view/42593

Issue

Vol. 9 No. 5 (2003): Edição 35 - Set/Out 2003

Section

Articles

License

 

The author holds authorship rights, and authorizes REAd to publish the article on its website or in printed editions, not implying the payment of copyright or any other fee to the authors, and certifies that this article has not been published, to date, in any Brazilian journal.