STRATEGICAL MANAGEMENT AND THE SOCIAL ENTREPENEURIAL RESPONSABILITY: A STUDY ON THE PERCEPTION OF THE BUSINESS ADMINISTRATON STUDENTS

Abstract

The term entrepreneurial social responsibility is relatively new but in the latest years, it presents a growing importance to organizations, for before the speed of the transformations of the ambient where they are inserted in, they are compelled to work in a new way on the market. That new manner, in turn, depends upon the adoption of management procedures, which warrant the undertaking of business in such a way that it becomes both partner and co-responsible for social development. Nevertheless, for that practice to be able to occur it is necessary for the demands of the groups of individuals (stakeholders- customers, owners, employees, community, suppliers, government, legal, economic, demographic, political, ecological, technological variables). Therefore, social responsibility involves a perceptive mapping of those environmental variables which will be able to influence the organizations and their management, in addition, will allow the organizations to be able to develop competitive strategies of positioning in given market. In this context, this work brings to debate the view and the perception of the professors of the course of Administration relative to the theme social responsibility as a factor of entrepreneurial competitive advantage. In this study, it was stressed that the behavior and the purchasing decisions of the future managers are influenced by the practices of entrepreneurial social responsibility.