ENTREPRENEURSHIP ATTITUDE ON MANAGERS-OWNERS OF SMALL RETAILING ENTERPRISES. BUILDING UP A MEASUREMENT INSTRUMENT

Abstract

The work aimed the construction and validation of a measure instrument of the entrepreneurship attitude and the identification of this attitude in managers-owners of small retailing enterprises. The entrepreneur attitude was defined supported on the planned behavioral theory, as a learned predisposition to act or not act in an entrepreneur fashion. Entrepreneurship was assessed from four factors: planning, accomplishment, power and innovation. The questionnaire has 36 standardized affirmatives on a Likert-scale format. The research sample was composed of 290 manager-owners of small retailing enterprises, linked to the “Empreender Projetc” in the Federal District. Several analysis were carried out. However, from the factor analysis two factors related to the entrepreneur attitude were considered as positive to the development of the studied actors: Foresight and Innovation, and Management and Persistence. The results also show the presence of entrepreneur attitude amongst the studied group. The research instrument achieve statistically reliable indicators respecting its construction, authentication and reliability, named Entrepreneur Attitude Measuring Instrument (EAMI).