CORPORATE SOCIAL RESPONSIBILITY (CSR) AS AN ELEMENT OF TALENT ATTRACTION: THE PERCEPTION OF DISTINGUISHED UNDERGRADUATE STUDENTS IN MANAGEMENT

Abstract

The study in this article addressed the perception of how young, talented business administration students value a socially responsible posture when it comes to choosing firms to work for or to do apprenticeship. The goal was to ascertain whether the CSR provides a focus of attraction for young talents. The main findings were: CSR is rated average in importance when choosing a firm; CSR showed up as a more important factor in talent retention rather than attraction. Better career prospects, benefits and salaries offered, the firms’s reputation in the market, as well as investments in training and development, emerge as the most significant factors in firm selection. It also stood out the notion that the young students’ main concern is the firm’s behavior towards employees (internal dimension of Social Responsibility). These data reinforce the importance of Human Resources policies as a factor of attraction and retention of talents.