THE DIALOGIC PERSPECTIVE IN ENTREPRENEUR ACTION: A CASE STUDY IN A LAN HOUSE

Abstract

Technoculture is a contemporary and including phenomenon that acts as a mediador between man and the world modifying some of its fundamental characteristcs (e.g., social interactions, the relation of men with time/space, the subjectivity´s construction and the perception of the own body). A typical business environment of this social phenomenon is a lan house and the objective of this article is to modelize the entrepreneurship phenomenom through the Thierry Verstraete (2001)´s theory applied to this kind of business. This approach integrates two levels of analysis: the entrepreneur and the organization through a study of the dialogical relation among three dimensions (cognitive, practical and structural). The methodology used was a case study and the data was collected through interview. It was concluded that the explored model is including and that it contains fundamental aspects to comprehend the entrepreneurship phenomenon.