Rumo a uma Nova Torre de Babel. São Paulo K-Pop
Keywords:
K-pop, City, cultural identities, hybridisms, musical genres, translocalAbstract
Sensory-visual ethnography is the great contribution to building the thought that says São Paulo is the new Tower of Babel of the 21st century, due to its dynamic potentialities and here vectored by the K-pop culture that is transversal to the multiplicity of geographic spaces.. Thus, this essay focuses on the translocal appropriations of K-pop — notably in São Paulo — demonstrating how such a manifestation of youth culture goes hand in hand with the assumption of São Paulo as the new Tower of Babel of the 21st century. K-pop, as a (sub)musical genre, can be interpreted as a transnational artistic production which, in turn, has as its main objective the involvement of audiences, at different levels of global imagination. K-pop is also a media, cultural and social phenomenon. K-pop is much more than a musical genre demarcated by a geographical context.
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