Photography: a capital cause?

Authors

  • Michel Poivert

DOI:

https://doi.org/10.22456/2179-8001.141699

Keywords:

Art History, Capitalism, Commodity Fetishization, Ethical Model

Abstract

This article is an opportunity to return to the relationship that photography has with socio-political systems. Through a historical analysis of photography — explaining the collapse of the democratic ideal in favor of consumerism — Michel Poivert highlights the reversal of values as the central factor of his study. This text defends the idea that photography finds its foundations in the notion of «value» in the Marxian sense of the term and reveals the too long repression of the value of labour making possible a history of photography. This analysis is made through the example of vernacular photography and its fetishisation as commodity. The article shows the power of the poetic agent as a tool of revelation of the market value of vernacular photography. Thus, this article proposes to be a short synthesis on the historicity of photography with regard
to the democratic ideal and a history of capitalism and proposes to open the analysis by developing a new model: the «ethical model».

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References

ANDERS, Günther, L’obsolescence de l’homme – Sur l’âme à l’époque de la seconde révolution industrielle (1956), trad. Ch. David. Paris:

Encyclopédie des nuisances, 2002.

BOURDIEU Pierre (dir.), Un art moyen. Essai sur les usages sociaux de la photographie. Paris: Minuit, 1965.

BRUNET, François, La naissance de l’idée de photographie. Paris: Presses Universitaires de France, 2000.

MACHEREY, Pierre, « A propos du processus d’exposition du « Capital » (le travail des concepts) ». In: ALTHUSSER, Louis (dir.), Lire le Capital (1965). PUF, 1996. (Col. Quadrige)

MARX, Karl, La Marchandise (1867) [chapitre 1 du Capital], trad. Joseph Roy révisée par l’auteur (1872), Actes Sud, 2003.

KOUWENHOVEN, John A., Made in America – The Arts in Modern Civilization, Garden City, N.Y., Doubleday, 1948.

POIVERT, Michel « La condition moderne de la photographie », L’ombre du temps, cat. exp. (28 septembre-28 novembre 2005, Paris, Jeu de Paume), éditions du Jeu de paume, 2004, p. 14-39.

Published

2024-08-01

How to Cite

Poivert, M. (2024). Photography: a capital cause?. PORTO ARTE: Revista De Artes Visuais, 28(49). https://doi.org/10.22456/2179-8001.141699

Issue

Section

DOSSIÊ: Exercícios do Político na Imagem Contemporânea

Categories

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