Photography: a capital cause?
DOI:
https://doi.org/10.22456/2179-8001.141699Keywords:
Art History, Capitalism, Commodity Fetishization, Ethical ModelAbstract
This article is an opportunity to return to the relationship that photography has with socio-political systems. Through a historical analysis of photography — explaining the collapse of the democratic ideal in favor of consumerism — Michel Poivert highlights the reversal of values as the central factor of his study. This text defends the idea that photography finds its foundations in the notion of «value» in the Marxian sense of the term and reveals the too long repression of the value of labour making possible a history of photography. This analysis is made through the example of vernacular photography and its fetishisation as commodity. The article shows the power of the poetic agent as a tool of revelation of the market value of vernacular photography. Thus, this article proposes to be a short synthesis on the historicity of photography with regard
to the democratic ideal and a history of capitalism and proposes to open the analysis by developing a new model: the «ethical model».
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References
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Copyright (c) 2024 Michel Poivert; Charles Monteiro

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