MANAGEMENT TOOLS USED IN THE AUTOMOBILE INDUSTRY IN BRAZIL

Abstract

The durability of business strategies is diminishing at the same rate as the rhythm of environmental changes is increasing, which implies the necessity for uninterrupted transformations and processes of restructuring within organizations. From this perspective, this work’s objective is to demonstrate the management tools that were, are or will be used in those automobile industries established in Brazil. To this purpose, an empirical descriptive study, in the form of a survey, was conducted employing a quantitative approach. The target group was made up from the 25 companies affiliated to the National Association of Automotive Vehicle Makers (Associação Nacional dos Fabricantes de Veículos Automotores) and the sample surveyed comprised, for accessibility, 13 of those companies. The data was collected by means of a questionnaire sent by electronic mail. The data was subjected to descriptive analysis, with the use of a statistics tool, using the technique of descriptive statistics. The results of the research show that, in the analysis of the period considered, all the proven management tools were used, are used and will be used by the companies, albeit in a limited capacity.