ORGANIZATIONAL STRATEGY IN COMPETITIVENESS: A THEORETICAL STUDY

Abstract

The proposal of this paper is to put together concepts and ideas and promote discussion about organizational strategy from the competitiveness perspective, while attempting to demonstrate how organizational strategies increment competitiveness. It is verified that the enterprise environment was deeply affected by the recent transformations in the globalized world and in the new economy, specially regarding fastness in changes and growing rivalry for competitiveness. As a result, companies are adopting management methods that are better fit to this new environmental reality. Porter’s studies have offered a relevant contribution to understanding competitiveness. However, they are focused on external environment, viewing industry either as unity of analysis or object of study. Above all, the success in the competitive world is dependent upon fast answers and managerial capacity to coordinate tangible and intangible resources to fulfill organizational goals.