SOCIAL REPRESENTATION THEORY’S POSSIBLE CONTRIBUTIONS TO THE BEHAVIORAL FINANCE

Authors

  • Tatiana Renaux Tomaselli Universidade do Sul de Santa Catarina
  • Leandro Castro Oltramari Unisul – Universidade do Sul de Santa Catarina

Keywords:

Behavioral Finance, Social Representation, Stock market

Abstract

This article’s aim is to introduce the Social Representation Theory as a utility tool research for the Behavioral Finance. Starting from the main concepts used, we explain what the social representations are and how they can contribute to the Stock Market comprehension. We concluded this work with a practical example showing how a research with this theoretical basis can be developed. For that, 317 investors have been identified inside 94 analyzed discussion forums.  Our conclusion shows that for this group the market is formed by people in interaction and the prices' oscillations are attributed to the big and the small  investors' competition.

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Published

2013-05-13

How to Cite

Renaux Tomaselli, T., & Castro Oltramari, L. (2013). SOCIAL REPRESENTATION THEORY’S POSSIBLE CONTRIBUTIONS TO THE BEHAVIORAL FINANCE. Electronic Review of Administration, 13(2), 269–289. Retrieved from https://seer.ufrgs.br/index.php/read/article/view/39921

Issue

Vol. 13 No. 2 (2007): Edição 56 - mai/ago 2007

Section

Articles

License

 

The author holds authorship rights, and authorizes REAd to publish the article on its website or in printed editions, not implying the payment of copyright or any other fee to the authors, and certifies that this article has not been published, to date, in any Brazilian journal.