MEDIA AND FOREIGN POLICY IN LULA’S BRAZIL

Abstract

This article looks at this new relationship, in the light of two concurrent trends: the pluralization of actors with stakes in foreign policy; and an active presidential diplomacy (CASON AND POWER 2009). We argue that, more than just a battlefield of ideas, Brazil’s most prominent media vehicles have played an active role against Lula’s foreign policy, although they had but a limited agenda-setting capacity. To this end, the text will be divided in four sections. The first one deals with the recent developments of foreign policymaking in Brazil, and seeks to understand how the introduction of new actors and institutions has affected the political balance behind the country’s external relations. The second provides an overview of Lula’s foreign policy strategies and their relationship with presidential diplomacy. The third offers some data on the behavior of two selected newspapers, Folha de São Paulo (FSP) and O Estado de São Paulo (OESP), on foreign policy issues. The third and final section compares media reactions to Brazil’s relations with the United States, most specifically regarding negotiations on the Free Trade Area of the Americas (FTAA), and to some aspects of Brazilian South-South cooperation, and discusses the most relevant results.