#Clareamentoalaser: characteristics of Brazilian posts on Instagram®
DOI:
https://doi.org/10.22456/2177-0018.117495Keywords:
Dentistry, Tooth Bleaching, Dentists, Social NetworkingAbstract
Aim: The aim of this study was to describe and assess the content of publications made using the hashtag #claramentoalaser on the social network Instagram®. Materials and methods: A total of 622 posts related to the tooth whitening procedure with the use of light/laser, published in the first quarter of 2021 (January to March) were evaluated. The characteristics analyzed were the type of profile, gender, opinion exposed in the content of the publication, content exposed in the publication, profile nomenclature and number of likes. The analysis was performed using Pearson's chi-square test, with a significance level considering p-value <0.05. Results: Among the 497 publications included, 77.26% had a positive opinion about the use of light/laser for dental bleaching. The values found in the variable number of likes range from 0 to 3,361, with an average of 42.56 per publication. Regarding the type of profile, 60.16% were dentists, 37.83% companies or dental clinics, with commercial content exposed in most publications (75.65%). Still, 53.12% of the profiles were identified as female, 9.05% male and 37.83% others, such as companies or dental clinics. More than 70% of publications made by dentists, lay profiles, and companies or dental clinics had a positive opinion about light/laser use in bleaching (p<0.0001). Discussion: This study expresses the need to adopt an evidence-based practice, health education and continuing education in dentistry. Conclusions: In the Instagram® social network, was identified predominance of publications with a positive opinion about the use of light/laser in tooth whitening in 2021, first quarter.
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Copyright (c) 2020 Gustavo Silva Francisco, Barbara Martins Farinha, Eduardo Magalhães Dias Guido Bernardes, Luiza Gioda Noronha, Nathalia Leonarski Carvalho, Stella Parada Santos Gallo Correa, Leticia Regina Morello Sartori, Clarissa Folha, Sarah Arangurem Karam
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