Streaming content via digital platforms has become a new way of accessing cinema and audiovisual, and also a watching device, influencing the way we relate to this form of artistic expression. Based on the concepts of hypermodernity, by Gilles Lipovetsky, and devices, by Parente and Carvalho, this article aims to analyze the relationships between individualism and streaming culture, and the consequences in the way of making and consuming audiovisual nowadays.