The TV factor
television and the rise of the global far right
DOI:
https://doi.org/10.22456/1982-5269.152013Abstract
This article examines the role of television in the crisis of representative democracy and in the rise of the far right across different national contexts, as well as its impacts on processes of de-democratization. Grounded in the Political Economy of Communication and Media Studies, our comparative analysis focuses on four cases – Donald Trump (United States), Javier Milei (Argentina), Jair Bolsonaro (Brazil), and Viktor Orbán (Hungary). The analysis is organized around the categories of media-built political persona, television format, informational governance, and the transnational circulation of communicational repertoires. The results indicate that, even when adapted to specific cultural and institutional contexts, broadcast television operates as a crucial infrastructure for the advance of the far right in the Americas and Europe, reproducing transnational patterns of political spectacularization and institutional erosion.
Keywords: Television; Far Right; Political Economy of Communication; Political Communication; De-democratization.
