Proposição de jornada de relacionamento dos alunos da engenharia da UFRGS com o fundo centenário
DOI:
https://doi.org/10.22456/1983-8026.146971Palabras clave:
Endowment, Fundo patrimonial universitário, Marketing de relacionamento, Jornada do estudante, Service blueprintResumen
Los fondos patrimoniales universitarios, o endowments, respaldan financieramente a las universidades mediante los rendimientos de las donaciones. Este estudio tuvo como objetivo desarrollar estrategias de relación entre el Fondo Centenario y los estudiantes de grado de la Escuela de Ingeniería de la UFRGS, incentivando futuras donaciones y fortaleciendo la sostenibilidad del fondo. La metodología incluyó una investigación sobre prácticas de endowments, el mapeo del recorrido académico del estudiante, la propuesta de una jornada específica con el Fondo y la construcción del plan de implementación a través de la priorización de las estrategias. Las acciones se organizaron según las etapas de la vida universitaria e integraron en un plan de implementación mediante la herramienta 5W2H. Entre las estrategias, se destacan las asociaciones con cursos de idiomas y la conexión con el mercado laboral. Se concluye que estas acciones pueden fortalecer el vínculo con los estudiantes y fomentar un ciclo continuo de donaciones para apoyar proyectos de la Escuela de Ingeniería de la UFRGS.
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