Servitização Digital: Uma análise comparativa do serviço de carros por assinatura no Brasil

Abstract

A new global trend is servitization, where the purchase of a good is replaced by its actual use. New service business models are being adopted by manufacturing industries, including the automotive sector. This work sought to identify opportunities for improvement in subscription car services offered in Brazil. In this way, the article aims to propose improvements to the innovations carried out by companies that offer subscription car service in Brazil. Also, an evaluation model based on quantitative indicators is proposed. As a methodology, a systematic mapping of the literature was carried out using the Scopus database. The findings show that opportunities for improvement are related to: clarity of information about the offer and availability of the service; lack of information on environmental sustainability and user experience improvement (motivation and stimulation).