A INTERNACIONALIZAÇÃO DO VAREJO A PARTIR DOS CASOS WAL-MART E CARREFOUR

Abstract

The Wal-Mart data shows that the company had, in the beginning of 2004, 1,478 discount stores, 1,471 supercenters, 538 Sam's Clubs and 64 neighborhood markets in the U.S.A. In other nine countries they operated 982 discount stores, 257 supercenters, 80 Sam's Clubs and 36 neighborhood markets totalizing 4,906 stores. In the past year, they made US$ 256 billions, had a net profit of USS 6.6 billions, and employed about 1.6 millions of people. The Carrefour occupies the second place among the biggest retail companies, after the Wal-Mart, being the sixth bigger employer in the world, with 419,000 employers, 42,687only in Brazil. The Carrefour withheld, in France, 214 hypermarkets, 1,003supermarkets, 459 maxi-discounts, 1,520 small markets and 159 Cash & Carry. In the last year they were present in about 30 countries, with approximately nine thousand stores. With this text it is intended to understand the enterprises' changes implemented in the history of the two groups, as well as its process of internationalization and their presence in the Brazilian market.