SOCIAL BALANCE SHEET AT AN INSTITUTION OF HIGH EDUCATION AT THE RIO GRANDE DO SUL

Abstract

The aim of this study was to evidence the importance of the Social Balance Sheet and the social responsibility actions towards the development of an institution at the community where it belongs. In order to perform that, a study was developed at an Institution of High Education named Universidade Regional do Noroeste do Estado do RS – UNIJUÍ, where data were collected through documental research and interviews. The study made possible the identification of actions that improve the relations between the institution and the community and also can help for the implement and alignment of strategic planning. According to the comparison of the social balance sheets of the past five years of the University, it is possible to notice the development and the establishment of a social responsibility culture at the institution, which strongly reflects on the local community. The conclusion is that the Social Balance Sheet is a tool that, besides presenting information of social character and transparency, brings benefits for the institution to implement the strategic planning and contributes to the decision making process of an Institution of High Education.