Barin Cruz L, Ávila Pedrozo E, Nunes da Silva T. THEORETICAL AND METHODOLOGICAL FRAMEWORK TO IDENTIFYING STRATEGIC CATEGORIES IN THE BRAZILIAN MOBILE PHONE SECTOR (BMPS): TOWARDS THEORY DEVELOPMENT. REAd [Internet]. 23º de junho de 2013 [citado 27º de agosto de 2026];11(1). Disponível em: https://seer.ufrgs.br/index.php/read/article/view/40687