BAGATINI, Francine Zanin; WAGNER, Rafael Luís; RECH, Eduardo. The appeal of novelty: the effect of price tag presentation on the purchase intention of new products. Revista Eletrônica de Administração, [S. l.], v. 30, n. 1, 2024. Disponível em: https://seer.ufrgs.br/index.php/read/article/view/117742. Acesso em: 18 ago. 2026.