BARIN CRUZ, L.; ÁVILA PEDROZO, E.; NUNES DA SILVA, T. THEORETICAL AND METHODOLOGICAL FRAMEWORK TO IDENTIFYING STRATEGIC CATEGORIES IN THE BRAZILIAN MOBILE PHONE SECTOR (BMPS): TOWARDS THEORY DEVELOPMENT. Revista Eletrônica de Administração, [S. l.], v. 11, n. 1, 2013. Disponível em: https://seer.ufrgs.br/index.php/read/article/view/40687. Acesso em: 24 jun. 2025.