Barin Cruz, L., Ávila Pedrozo, E., & Nunes da Silva, T. (2013). THEORETICAL AND METHODOLOGICAL FRAMEWORK TO IDENTIFYING STRATEGIC CATEGORIES IN THE BRAZILIAN MOBILE PHONE SECTOR (BMPS): TOWARDS THEORY DEVELOPMENT. Revista Eletrônica De Administração, 11(1). Recuperado de https://seer.ufrgs.br/index.php/read/article/view/40687