de Moura Engracia Giraldi, Janaina, Luciana Oranges Cezarino, e Paula Bulamah Spinelli. 2013. “PRODUCT INNOVATION: THE CASE OF A SEARCH FOR GUAVA’S APPLICATIONS AND NEW USES”. Revista Eletrônica De Administração 11 (3). https://seer.ufrgs.br/index.php/read/article/view/40652.